North American Expansion Services for Foreign Companies As a company seeks to expand into North America, it usually focuses on sales and revenue generation. While this is absolutely crucial for the success of the expansion, as companies set up organizations in North America, this focus on sales can derail the very objective they are trying to accomplish. It is common for companies contemplating expansion to North America to hire a seasoned sales executive and make him the country manager. The problem with this approach is that it does not recognize that the US is not just another country, but it is a distinct market which will demand its own marketing, technical support and administrative organizations. The result is an organization that cannot gear up for rapid sales because it is struggling with the support infrastructure. It is important to realize, that even though the executives in the organization may have the right skills and experience to succeed, they usually will not have the time to set up both the organization and the sales structure efficiently. Alferaz provides services designed to alleviate this problem in a cost effective manner. The Alferaz concept is similar (but not the same!) to office suites that provide office space with receptionist and telephone services, copying services and conferencing facilities. By sharing resources that are essential but are not yet required at 100% capacity, facility expenses can be lowered. In the same way, Alferaz will supply not just reception and conferencing facilities, but shared executives and staff for support functions of the business, including but not limited to Sales and Business Development Management, Marketing and Public Relations support, IT support, HR support and Executive management support. By using the shared resources of Alferaz, a company can set up a virtual organization that will have the support infrastructure that is needed without the expensive overhead normally associated with said infrastructure. For example, company A can hire from Alferaz a VP of Marketing from a pool of marketing executives that is shared with other organizations (Companies B & C). This executive will be contracted for a fractional time with company A, B and C. As each company grows it eventually hires a full time executive and the Alferaz resource goes back into the "pool". Alferaz executives will supplement your team from the beginning. You are immediately productive and begin your revenue generating activities while we set up your operations. You take care of strategic initiatives, we handle the tactical ones. The effect: We shorten the ramp-up time. Alferaz provides the following services:
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