A blue Subgiant Star
72 light years from Earth
About five times larger than the sun
About as 100 times brighter than the Sun
Visible August through December
Other names for this star are Alpherat, Sirrah, or Sirah.
The name is appropriate to the location of the star in the figure of Pegasus, The Flying Horse.
Arabian horses are symbols of strength:
... We want to help you build a strong foundation
A bright star is noticeable in the sky:
... To succeed you must be noticed in the market
... We will help you attract the brightest staff
On a personal note ...
...60 years ago, two French men came to America to pursue their dream. They started three successful businesses. One of these was a fishing fleet, each ship named after a star whose name begins with A. One of them was the Alferaz. The French men were Antoine G. Vidal and Jean L. Vidal, Mr. Vidal’s grandfather and father. It is in their tradition of building businesses that this company is founded. It is named in their honor with the intention to help you successfully your business.
Alferaz:
The Brightest Star
in the Andromeda Constellation