About Alferaz Our Name Principals Contacts

About Our Name

What's in a Name?

  • In English "Alpheratz"
  • Arabic for "horse's shoulder"
  • Brightest star in Andromeda
  • Part of Pegasus (hence our logo)
  • Type of star? ... White Main Sequence Star
  • How far away? ... 72 light years
  • How bright? ... About as bright as the Sun
  • Where to view? ... In the Constellation Andromeda
  • When to view? August through December
Why Alferaz?
  • Arabian horses are symbols of strength:
    ... We want to help you build a strong foundation
  • A bright star is noticeable in the sky:
    ... To succeed you must be noticed in the market
    ... We will help you attract the brightest staff

On a personal note ...

50 years ago, two French men came to America to pursue their dream. They started three successful businesses. One of these businesses was a fishing fleet, each ship named after a star whose name begins with A. One of them was the Alferaz. The French men were Antoine G. Vidal and Jean L. Vidal, Anthony's grandfather and father. It is in their tradition of building business that this company is founded. It is named in their honor.

About Alferaz Our Name Principals Contacts